Overview

Understanding the dynamics and drivers of the industry you work in is key to understanding how and why key decisions are made within your organisation.

In turn, this enables you to appreciate your potential impact on the overall success of the organisation. With this in mind, Falconbury have developed this concise distance learning course which delivers a complete insider’s guide to the pharmaceutical industry; it’s history and background, the process of discovery, clinical trials, taking the drug to market; the challenges and opportunities facing the industry now and in the future.

If you are new to the industry, or are in a support role or otherwise would like to broaden your understanding of the environment in which you work, then this 6 module course is essential for your development.

How does this distance learning programme work and what do you get?

• Course access from anywhere through your own personal login
• Individual modules of the full course can be downloaded as PDF files to print or file as you decided
• Six modules, each requiring between 3 to 4 hours study to be completed as you choose
• The course and its modules can be started at any time to suit you
• Each module has self-assessment progress questions and model answers
• A final optional questionnaire to ensure that you have got the best from the course

Who should take this course?

Anyone working within the industry who is new to it or who would like to broaden their understanding of the pharmaceutical industry and who works in any of the following functions:

• R & D: all areas of drug discovery and development, including clinical, and regulatory affairs
• Production and quality assurance
• Marketing and sales
• Business development and licensing
• Finance
• Legal
• Human resources
• Administrative support

This course will:

• PROVIDE a review of the dynamics and drivers of the industry
• OUTLINE the drug development process, including pre-clinical activities
• DEFINE the key challenges faced in registering a drug
• FOCUS on the function and importance of alliances and deals
• ENABLE you to get-to-grips with the journey through each clinical trial phase
• EXPLAIN the particular marketing and selling strategies, tactics and techniques employed in the pharmaceutical industry
• EXAMINE the current and future trends and their implications across the sector

Course contents

Understanding the Pharmaceutical Industry

Introduction to the Prescription Pharmaceutical Industry

Drug Discovery and Development - Part 1

Drug Discovery and Development - Part 2

Commercial Functions - Part 1: Business Development and Pricing

Business Development

Pricing

Commercial Functions - Part 2: Marketing, Sales and Distribution

Current and Future Trends